They’re coming directly from streaming services to millions of consumers. This means that song recommendations aren’t just being swapped from one person to another anymore. Fast forward to today, and streaming giants like Spotify are enticing listeners with personalized, continuously-updated editorial playlists created on their platforms. Outside of radio promotions, a lot of songs gained traction through this kind of word-of-mouth. The track has also won two Grammy awards, two MTV VMAs, an American Music Award, a Billboard Music Award, as well as a Country Music Association Award.īut with that song having established its history-making status, Nas X is no doubt gearing up for an extended promo run for "Montero" and already has been mentioning working on the next single.Back in the days of yore, people created “mixtapes” for their friends by recording music onto a blank cassette tape.
At the time it beat out other songs like "Despacito" by Luis Fonsi, Daddy Yankee, and Justin Bieber, as well as "All of Me" by John Legend, "Bad Romance" by Lady Gaga, and "Firework" by Katy Perry.
In January the song became the most certified song in U.S.
The track: "Old Town Road." And though he's released quite a few bops since then - hi, hello "Holiday" - and has been drumming up support for his pitch-perfect music video for "Montero" people haven't stopped listening to the song that got him dubbed a "one-hit-wonder." Now, "Old Town Road" has become the most-streamed song in the U.S according to Chart Data.Īccording to the Twitter account, Nas X's "Old Town Road," featuring Billy Ray Cyrus has more than 2.9 billion on-demand streams. Nas X popped up on the music scene in 2019 with a hit that would not quit. On the literal heels of dropping his track "Montero (Call Me by Your Name)" alongside an instantly iconic music video, Lil Nas X has made history once again.
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